Clearcover is hyper-focused on customer centricity: Here’s why

Written by Kyle Nakatsuji | September 20th, 2021

Why would you settle for what’s “good enough” and “already working” when you can re-evaluate and innovate? At Clearcover, we refuse to accept the insurance status quo. We’re committed to providing customers with the tools they need to make smarter, empowered decisions.

Today, we’re excited to launch something we’ve worked hard toward: a powerful, engaging new brand refresh. 

Companies in our market are smart and well-funded, but they consistently underdeliver on the things that insurance customers want the most. They end up putting their own interests ahead of the customer’s. We’re dedicated to changing that—for the better of our company, our customers and the industry.

The new Clearcover brand is hyper-focused on customer-centricity, which matters more than ever in insurance. Here’s why.

Building a better, smarter car insurance experience 

How do you create a better, smarter insurance experience in an industry of legacy players? 

Legacy insurers have long embraced comedy and memorable spokespeople to become household names. Sure, they’re entertaining, but when it comes time to make insurance decisions, customers are faced with a lack of understanding and a subpar user experience. And when customers don’t have the information they need, it can leave them feeling uneasy about coverage choices that are meant to make them feel secure.

We’ve all seen the commercials (and, yes, they are funny), but insurance is a complex thing that most people dread dealing with. In our research, we discovered that, on average, insurance customers can name five different car insurance companies. But in that same study, we found that 87% of insurance customers would consider switching if a new brand offered easy-to-understand policies and competitive pricing.  

So, we're creating a better insurance experience in a generations-old industry by focusing on the customer. 

We’re delivering what people want and need: transparency, convenience, low prices, and superior value. Everything we do—our new branding, the technology we build, the processes we use to run the business, and more—is about providing those four things. And that creates a stronger customer relationship that lasts.

Here’s what’s changing

We want customers to feel empowered and supported by offering people everything they need to make the smartest insurance decisions at every step. Granted this is no small task, but we’re up for the challenge and actively taking steps to realizing this goal. Here’s what that looks like:

We’re doing this through our brand evolution. We’ve already used innovation to transform the insurance customer’s experience with our award-winning app (and by launching the fastest claims experience in the industry). Our new brand experience will now reflect that same vibrant, trailblazing energy and user-friendly clarity that is unapologetically customer-centric.

We’re doing this through redesigned user experiences. Customers will encounter an open and engaging aesthetic with a cleaner, brighter and more simplified design. In addition, a more conversational brand voice helps merge Clearcover’s technical efficiencies with an approachable communication style that’s easy to understand. And we're continuously working to better our policyholders' experiences. Such as piloting a free tool that educates our customers on deductibles and offers options to save money. Customers are walked through a few quick questions and are provided personalized options they can choose from.

We’re not settling for what’s already “good enough”

Clearcover is consistently working toward redefining what insurance delivers. No secrets. No surprises. Just simple insurance that puts our customers in control.

If you're someone who constantly re-evaluates and innovates, we'd love to talk to you about joining the Clearcover team. But be quick—we’re not slowing down. And if you're ready for a new type of insurance experience, get a quote today.